Diversify the design industry, now.

A just and equitable society requires a diverse and inclusive design profession.
Together, we’re making it happen.

here’s the deal, the design industry is Very white.

Just look at the numbers. People of color are not considered in the world that’s designed around us because they have been historically excluded from the design process. It’s time to calibrate these gaps for a more inclusive world.

The design industry was largely created by white people hiring white people who design for white people. But design touches everything and everyone from everywhere. This lack of diverse representation in design often leads to ineffective and oftentimes harmful solutions that exclude rather than include.

U.S. Adult Population*

2020 Census Voting Age Population by Race & Ethnicity

63.4%

White

16.1%

Hispanic / Latino

12.0%

Black / African American

5.8%

Asian

0.6%

American Indian / Alaska Native

2.1%

Unknown

DesignerS in U.S.**

** Zippia

76.1%

White

10.2%

Hispanic / Latino

3.5%

Black / African American

7.6%

Asian

0.3%

American Indian / Alaska Native

2.3%

Unknown

Solutions Created for the entire design journey.

Racial inequities can only be broken down with intent and focus at every step. Through cross-sector collaboration and strategic action, D×D addresses the interconnected aspects of the design ecosystem.

01
Exposure

Initial awareness of design

Providing historically excluded youth with exposure and access to design, while nurturing interest during formative years, allowing design to become part of the consideration set as they imagine their futures.

84%
of middle and high school youth are more interested in design after participating in Design= with D×D program partner, DesignExplorr.
“Design is being able to overcome challenges and problem solve.”

11th grade Design= participant

CURRENT INITITIAVES
Black student sketching during Design= workshop.
02
Education

Access to training & schooling

Making design education accessible and inclusive to those who seek to enter the profession, while helping the industry re-imagine where and how design is taught.

80+
Students at MSI design programs in 3 semesters
“D×D Intensives is a shining example of how industry and educational institutions can create impactful opportunities for historically excluded design students.”

Mari Hulick

SFSU, Director of Design Programs

CURRENT INITITIAVES
03
Experience

Practice within industry

Expanding opportunities for meaningful and practical hands-on experiences and support in building relationships and networks.

Delta Dental’s first design intern was an SFSU student recruited through their participation in D×D Intensives.
04
Employment

Grow participation and leadership in the workforce

Redesigning recruitment, talent acquisition, and employment practices to increase representation and hiring of Black and Brown candidates.

05
Empowerment

Empowerment throughout the ecosystem

Ensuring that designers of color are supported and empowered throughout their journeys, and encouraged to discover, contribute, excel, engage, and lead.

To truly create a racially just and equitable design profession, people need support throughout the entire ecosystem.
No journey is the same.

Get started with the Design= Curriculum Kit

Whether you're an experienced designer or a classroom educator, our curriculum kit is designed to help you engage students and introduce them to world of design.

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